Established in 1998 and headquartered in Shah Alam, Khobates Industries Sdn. Bhd. is a Malaysian company owner dedicated to making quality personal care accessible. Our portfolio of four distinctive brands spans across skincare, body care, haircare and men's grooming, offering products that meet everyday needs and evolving consumer preferences.

Today, our brands are available through major retail channels across Malaysia and in 22 international markets throughout Asia, the Middle East and Africa. With a focus on quality, innovation and value, we continue to develop and strengthen our portfolio to serve consumers across diverse markets.