Profile

Our Strengths

Extensive Industry Experience
With over two decades of experience in the personal care industry, KBI has developed strong market knowledge and the ability to respond quickly to evolving consumer trends and market demands.

Market Insight & Product Development
Through a deep understanding of consumer needs and market trends, KBI continuously develops and introduces products that are relevant to today’s mass-market consumers. This market-driven approach enables the company to keep its product offerings competitive and aligned with changing consumer preferences.

Diverse Product Portfolio
KBI offers a wide range of personal care products designed to meet the needs of mass-market consumers. The company continuously develops and expands its product portfolio to remain relevant and competitive in the marketplace.

Strong Distribution Network
KBI maintains a well-established distribution network across Malaysia, supported by an extensive team of field personnel dedicated to servicing the market. Our team works closely with retailers to ensure strong product visibility, consistent supply, and effective in-store execution. We manage most major retail key accounts directly while also collaborating with trusted third-party distributors to extend our reach and ensure comprehensive nationwide coverage.

International Market Presence
KBI has successfully expanded beyond Malaysia and currently exports to 22 international markets across Africa, the Middle East, and Asia, reflecting the growing global demand for our products.

Khobates Industries Sdn. Bhd. is committed to providing attractively packaged quality products at affordable prices. The Company successfully fulfills the needs of consumers who are looking for an alternative to traditional brands in the competitive personal care market.

GMP Certification = PRODUCT QUALITY

Manufacturing Plant
Khobates Industries' full range of products is manufactured in Selangor, Malaysia at an esteemed GMP, ISO 9002 Certified Plant as specified by the National Pharmaceuticals Control Laboratory, Ministry of Health Malaysia.

GMP Certification
All products owned and marketed by Khobates Industries Sdn. Bhd. have compiled with the requirements set forth by BIRO PENGAWAIAN FARMASEUTIKAL KEBANGSAAN (Ministry of Health, Malaysia).

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